COVID-19 and Public Communication

As part of the Scottish Parliament evidence session, my contribution focused on how we evaluate government communications during the pandemic. It’s a notoriously difficult subject, as there are so many moving pieces. However, there really ought to be some way to reflect on the effectiveness of the communications strategies and to establish comparators across nations.

The final report from the Scottish Parliament session covers a lot of levers for Scotland’s recovery and you can read the full scope of these here

COVID-19 and the Scottish Parliament

I was really honoured to be part of a session organized by the Scottish Parliament to advise the Scottish Government on their public communication strategy. The session was a really good opportunity to think about how we evaluate government communications, especially in times of urgent need for clear messaging and quick public reactions. I hope this may develop into some further research on the subject and may well need some international collaborators to get it done.