COVID-19 and Public Communication

As part of the Scottish Parliament evidence session, my contribution focused on how we evaluate government communications during the pandemic. It’s a notoriously difficult subject, as there are so many moving pieces. However, there really ought to be some way to reflect on the effectiveness of the communications strategies and to establish comparators across nations.

The final report from the Scottish Parliament session covers a lot of levers for Scotland’s recovery and you can read the full scope of these here