2007-05-10, Paisley conference Brian Boyd
Social Capital and Professional Self-Interest: New Language, Old Motives? Walter Humes
discourse analysis on public policy
Knowledge, Language and Power ‘Third Way’ discourse Norman Fairclough ‘New Labour, New Language?’ (2000) - tony blair use formations: ‘not only, but also’ statements Media Promotion of Approved Discourse - citizenship, globalisation, enterprise, etc Social Capital – trust, networks, community, identity - explain - encouarges building of communities
Dominant Discourses - origins - knowl base - political, economic, professional usage - explanatory power - whose interests are served?
Economic Metaphors - knowl as a ‘commodity’ to be divided, packaged and branded - knowl as a resource to be owned, accumulated and transferred - courses subject to ‘audit’ procedures - significance of professionals taking economic metaphors for granted?
‘Social’ Aspects of social capital - concern about social fragmentation – lack of respect, decline of religion, instabilityof family, drugs and crime, etc. - projects promoting ‘networking’, ‘community’, and ‘trust’ as one response - role of professionals in this process o have positioned themselves in relationship to social capital – defending the ‘social’
Protean Character of Profesionalism - altruism - self-regulation - autonomy - qualifications and expertise - status – salaries and conditions - self-interest
manifest in activities of major educational institutions, like EIS - also in General Teaching Council
Schools and social capital - unreasonable expectations? o burden on schools to solve their problems is unreasonable - keir bloomer – ‘terminally dysfunctional institutions’? - OECD future schoos scenario - interrpgating t orthodoxies of professional discourse
Making the Links: the relationship between learning about t Holocaust and contemporary anti-semitism. Paula Cowan
ME: any research into institutionalised racism?
Interesting to compare these themes with how people remember that year – is there correspondence between what people remember as the most interesting themes and what was actually reported.
Operacion Triunfo: Nation and Television Fernando Leon Solis
equivalent to BBC’s Fame Academy
national identity never talked about in Spanish media, but in cultural products (entertainment etc)
Product of Gestmusic - catalan tv company (Endemol)- they fought for
broadcast by state-run La Primera
winner repqresented spain in Eurovision (2002 – first seasion of prog)
catalan audiences were same as rest of spain
Alarm Bells in Catalonia: newspaper called Avui - eye openers - political strategy: homogenizing, centralising, cultural sub-product alien to catalonia - reception: catalan audiences were ‘captive’ and ‘lapsed’ o premise: catalonia is a nation different from Spain
Josep Gifreu (Prof Media, Uni of a Barcelona - ‘momentous operation of national integration’ - ‘a metaphor of Spanish centralist patriotism’ - ‘a subtle opeation of ethnic-symbolic cleansing in t service of Spain’ - ‘invisible’ operation
OT as a political strategy - Avui’s editoria: o ‘a machinery of national standardizatio…it is a Spain which expresses herself from the centre…through a symbolic universe which doesn’t rally exist’ o ‘process of cretinization’ with t intention ‘to make s more Spanish and better Spaniards’ o ‘avalanche of rancid Spanishness’ (Jordi Pujol, former Catalan First Minister)
OT and t Captive and Lapsed Audiences - ‘Audence behaviour based on dominant references – linguistic, mnuscial, football-related or political…which do not belong to Catalonia’ (Cardus) - ‘dependencies that… - ‘macro-lie’in whose ‘snare…we fall like idiots’
Cultural Captivity - ’71.6% of t viewing share is in their hands’ - ‘we have an audience which is captive of a foreign media fatherland’ (Cardus)
compare to how catalan’s feel? - not easy to claim what catalans think about their identity - most are quite happy with duality of national identity - 1990: people who felt only Spanish much higher
ME: can these discourse on the programme be separated from discussions about constitution?