COVID-19 & Sports

Another really fun event this week was led by Tonic Digital and I covered the last three months and what’s happened to the sports world in coming to terms with lockdown. So many traditional sports have found a digital alternative that it’s made some major steps into imagining a new future for them. Whether this will lead to long term planning for alternative experiences, or whether the end of lockdown will see things snap back into business as usual is anybody’s guess, but there is a new conversation taking place between sports and esports right now that’s really exciting.