Actually, it's not compulsory to love either, but if you work in HE and want to keep an eye on some of the latest innovations in social media + creative technology, then join this new Social Media News Jiscmail group I just set up. I've created it in the hope that it could become a vehicle for me to learn about new platforms, but also share info about new apps that are out there, which can be used. I'll collate any list of apps periodically and locate them on a webpage somewhere, so that the knowledge is open and out there. In the mean time, if you'd like to keep one ear to the ground on social media and its use within higher education or research generally, then join the group. Its value will me made by its members, but I'll send through post from time to time about cool new stuff.