the #media2012 Charter

This week, the #media2012 collective launched the #media2012 Charter, a document that outlines the mission and values of the community. The website has a Q&A with me, explaining what it's all about, but here are a few additions. We also launched a self-accreditation for #media2012, featured here as t thumbnail image. The #media2012 Charter mirrors almost exactly the design and layout of the Olympic Charter, published by the IOC. It is thus, like the Google Art project, which involved a script that changed all Google adverts into art works in a browser. Similarly, #media2012 advocates the absence of brands during the biggest brand fest in the world.

I would want the Charter to be adopted by subsequent host city citizen journalism communities. It is written with this in mind and needs little adaptation to be suitable. Having done this kind of work for 6 Games now - 7 including London 2012 - I'm optimistic that citizen journalism can change how people consume the Games experience, providing a meaningful way of participating, rather than just spectating.

I also want #media2012 to act as a kind of rich data set - a picture of how the Games look through another lens. By implication, it is a curated environment. We can't capture the whole of the web, but we can study qualitatively how distinct communities have experienced it.