jean-loup chappelet tale of two cities
winter olympics in the alps
only 4 alpine cities
innsbrock 1964 and 1976 grenoble torino
compare legacy of t three cities,
grenoble 1968 - develop fench ski industry - catch up w growing popn - spread out - fist antidoping tests for winter - first mascot - first colour tv broadcast - 3alpine gold
innsbruck - replaced denver in 76 (which renounced) - saved winter games - brundage wanted rid of the winter games - wanted die einfachen spiele - compact games, short distances - furthest venue only 33 km away - first heavy security games after munich - first combined artificial bob and luge runs
30-40 yrs later - legacy?
sport - grenoble: all facilities destroyed or abandoned except one 10000 seat arena and small ski jump - almost no large sacpe sport event after - not a cause of t rise of cross-country skiing in france - innsbruck -- all facilities used,etc --- olympia world innsbruck
urban - grenoble -- totally transformed city in less than 4yrs -- many new landmarks: city hall, terain station, post office, hospital, cultural center, campus ,monumental sculptures -- olmpic village becomes new toan innsbruck76 -- few changes
infrastruct grenoble - new transport and telecom innsburck - some changes, ski lifts, etrrtc
economic - grenoble: low tourism innsvburck: high tourist, low industrial
grenoble and innsbruick - two v diff legacies, each worthy
2006
torino legacy - probably besrt of Grenoble - infrastruct and economic - c ity tranformed - prob not a winter sport city like innnsbruck, but new mega events likely - cultural tourism
Economic Analysis of Berne 2010 - formercandidate ctiy c stofer
bid stopped by democratic bid - not wwilllingto bid then and not willing to fund
framework -sports event as part ofsport industry -- not like other industries - not calculated by gov --- makes diffi for sports to be accepted in pujblic opinion
starting posn - missing basic info on economic impact of 2010 - mising basc of political debate in berne - missing info to generate t canddature file
objectives -qualitative analysis of t economic effects of berne 2010 - quant analysis of t economic effects of berne2010
method - lit - key factors - expert workshops 3 - estimatiom of economic key factors
google www.event-scorecard.ch
online sport communication alma mater studiorum
27 italian sport teams websites
communicative capabilities
comparative analysis
hyp: most imp teams of each sports use more efficiently the web
theoretical foundations - alexander, lazarsfeld, talcott parsons, donati
multidimensional communication -
how can i measure t comm capability orf asport website
recog dimensions
4 dimensions - persuasive, knowl, communitarian, identitarian (parsons) sub-dimensions
AM: are all parts of italy equally well serviced for web? broadband, wireless? mobile access
REsnicks hypothesis: - normalization of cyberspace
sponsorship and wog: t digital era chris and josep
Manuel Castells info soc did not go unnoticed new ways of connecting communities
analysis of sponsors display to customer
kodak provided revenue for athens 1896 TOP programme from 1985 -TOP VI: Turin to Beijing (2005-2008) - US$886m
OG in Internet Era - Tokyo 1964 - watershed - first satellite and compujtes - First internet exp: atlanta1996 --11m hits per dy for web - ibm tackled probs of nagano 998 - conflict in sydney2000 -- first game w imopact in devel countries -- over 11,000m hits during 16 days , 100m for atlanta - merge nbcolympics.com and olympics.com in SLC2002 -- 3m unique visitors per day -- wk before, ioc launched olympic.org
analysis of comparative matrix
all top partners had own website
AM: people dont use websites anymore
only 3 of top had mascots
no ioc web until 1995
AM: where do people go for their Olympic info?
only coca cola created a specific site
AM: what did people use it for?
only 5 top offer ablog for athlettes
AM: what was the nature of this blog?
increased role of internet providers
role of nbcolympics.com- - 3 top partners