I had the pleasure of meeting William (National Science Foundation, Washington) yesterday at the JMI meeting. He attended my 'rethinking enhancement in sport' session and asked a pertinent question about whether information and communications technologies are on the ethical radar within sport. We discussed the development of virtual reality systems and 'third eye' technologies, but today caught up again and talked about computer games. He described some work on the concept of 'cheating' and moral codes more generally related to games. We also talked about the prospect of game ergometers and integrated pervasive systsems, which are already available to some people. Yet another facet of the debate within sport - will be see sport in a virtual world some time soon (don't believe the detractors who will say that this is not 'reality'.) I believe I will see William again in Stanford Law School this May for the IEET meeting.