We depart the ZPC at around 12.30pm for our meeting with Jude Kelly at the British Olympic Association villa. The area where we needed to arrive is ‘Psychiko’ and buses did not seem obvious. We are fortunate enough to have some advice from some locals and make it there on time. The bus passes by the Hilton IOC hotel, very impressive, with cameras everywhere waiting to spot a VIP. The lunch was really informative and a great opportunity to talk with London 2012 bid committee members, among others. It was hosted by Jude Kelly, but invitations were on behalf of Tessa Jowell, MP. Some time through the lunch, we were told that Cherie Booth, the UK Prime Minister’s wife, would join us, as she was soon to be announced as a new ambassador for the bid. This was also a great opportunity to have a discussion about Olympism, which is precisely what took place. It was a small gathering and included Ric Birch (executive producer for the ceremonies at Sydney’2000, Barcelona’92 and LA’84), Nigel Short (British Chess champion), Marco Balich (executive producer of the ceremonies in Torino 2006) and the British Council Director based in Athens.