2012 Northwest Video montage for ECOC achievements

Introduction Alan Jackson BBC Radio Merseyside

Liverpool 2008

Welcome Peter Mearns NWDA

Spider / Ringo / Big things happen here / 2002 Commonwealth – North West Business Club – £22m contracts at 2002 / London 2012 Business Network – first legacy project for 2012 – all businesses must register or will not get any business / Olympic Stadium / Liverpool 08 events – attracting visitors – expect additional £100m for regional economy will have been generated – over 10m visitors attended city this year  / since 2004, NWDA worked on winning events – this year events include world swimming champs, great north swim, firefighter games, beach volleyball in blackpool, Manchester world squash champs / BS8901 – international management standard / 2012 nations and regions – Seb Coe comes regularly, recently Lancashire and Cheshire / Beijing 2008 suggests benefit

[Alan Jackson] Tag lines – England’s North West – What a lot we got

Highlights, Achievements and Future Priorities Andy Worthington

A lot of cynicism in advance of Beijing. Then it transformed into positive feeling with the medal count – sales of swimming suits and bicycle sales up after the Games, could ot book the velodrome in Manchester, all sold out, university gym membership up 50%, kendel judo club 20% increase in bookings compared with previous years,  - lots of stats about support / Northwest Business Network – Olympic Stadium – steel work from a Bolton company / 7 training camps in region, another 25 for paralympic , second highest of all regions, / Wavertree Sports Complex – 50m pool / work is all about building engagement / about to launch the Be Inspired 2012 Northwest Website / handover process / sport and art – Coubertin, Debbi / roadmap – in booklet / Nations and Regions group in LOCOG / Phil Craven is the Northwest liaison for 2012 / key aspirations over next 12 months – in brochure / Branding – cannot yet use logo, trying to get inspire mark worked out, need more dedicated posts / changing regional landscape is threatened – disbanding regional sports boards – paradox / Opportunities – capitalize on Beijing – Liverpool 08 – Roll out of inspire programme – Delhi 2010 Commonwealth – Major Events – Olympics football at Old Trafford, Glasgow 2014 / www.nwbeinspired.com /

[Alan Jackson] cultural Olympiad already happening

The Cultural Olympiad in the Northwest Debbi Lander

Placing culture at heart of the games / Northwest signature programme – Neon Atractors, Lumino City, Station Stationary, Portable Playground / Open weekend – stakeholder survey – priorities identified: R&D culture – Film and New Media, Biotech, Health, Disability; outdoor performance and street art; heritage, landscape and cultural assets with young people / We Play – Body and Economy: play as a form of research – body as toy, tool and interface; Play & Space: ; Routes and Trails: cultural journeys connecting places – play as learning (sector, regional development) – each of strands has one main legacy project / Northwest £3.02m from Millennium legacy, Legacy Trust, Calls for Proposals, commissioned partnership of 9 orgs, the Legacy Producers Group – new work each year up to 2012 – setting national standards – Abandon Normal Devices (AND), Body and Economy – Folly, Cornerhouse and FACT – link the 2 city centres, alternate years in Liv and Manc, and alternate year in Cumbria and Lancashire – creative economy at heart of CO – focus on body, disability / Play and Space: animation programme, Kendal International Arts & Manchester International Arts / ROUTES & TRAILS: designed and delivered entirely by young people, devel a methodology for subsequent

By 2013: B&E: new annual festival; P&S: consolidate reputation; R&T: model for young involvement /

Money: £10.175m legacy value of the programme, against £3.02m investment

Advanced in fund raising strategy

Additional strand: Blue Sky aspiration – ‘We Play Expo’ – aim to provide a celebration of play during Games time period,


Play’s the film by Adam Tallon

Football 2012 Dave Edmundson, Chief Executive of the Football League Trust

Football as a training mechanism for athletes from a range of sports / Tessa Sanderson involved.

Cycling in the Northwest Brian Cookson OBE

Young Ambassadors film -    Paul McCartney music over film – Paralympic project

Paul Deighton CEO, LOCOG

Do things different from Beijing / athletes’ village / experience of general spectator /

Diminishing Beijing’s spectacular side – 10,000 synchronized

Cultural Olympiad –

Volunteers – volunteers in Beijing were millions of Chinese students – smiling a lot, always young, always too many of them, mostly struggled with English – if wanted detailed help, you would struggle.

Vancouver 2010 – home country teams

Livesites – Successful in Beijing. (!!!)

ME: In Beijing, there were protest zones, has London thought much about how it will deal with freedoms of expression against the Olympic celebration?