The 2012 logo was launched yesterday. While most of the coverage I have seen seems to be reporting negative opinions, I can't help but wonder what kind of logo would have inspired other kinds of comments. Having watched the promotional video and read a bit more about the logo, I can see that this will be an interesting logo to study. In comparison, previous Games logos are easily forgotten. My intuition is that this logo will become embraced by the UK, as time goes by, providing it can get over the initial hurdles. In this case, there seems the usual polarisation of the populist versus the attempted avant garde. This includes typical complaints that £400,000 was spent on something a school kid could have designed. Have we no understanding of art and design!?Nevertheless, in the spirit of discussion, I've created a group in Flickr for Logo spotting. Join and send us something.