Today, I am in Switzerland, giving a talk about how to utilize social media to build a reputation as a researcher. My take on this is to think about how best to utilize the range of creative media around us, as academics, and to explore the overlap between journalism and academia in that pursuit.

This configuration allows us to develop a holistic approach to nurturing reputation, with community building, and awareness raising, while ensuring that we don't treat the media as a static entity.

We need to ensure that our use of media - social or otherwise - is not just about instrumental values, but about co-creating and innovating as researchers.