Watching the Hashtags


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This month, I have an article published in The Walkley magazine, an insiders magazine for Australia and New Zealand media. The edition arrived in the post today and it's a really nice publication with a whole section on the Olympics. I learned a lot from reading it. Rod Savage and Toni Hetherington from News Limited write about delivering their Games across 'five screens', when talk of a 'second screen' focused people's attention for years earlier on the approach to Beijing. I'll let you try to guess which are the five screens. Karen Barlow from ABC also proclaims that social media brought us together, noting Twitter's role as a story source. My article considers the lasting changes to the Games, resulting from how it was delivered via social media during London 2012, focusing largely on how social media stories became part of the news cycle within main stream press.