University of the West of Scotland (2007, May)


2007-05-10, Paisley conference Brian Boyd

Social Capital and Professional Self-Interest: New Language, Old Motives? Walter Humes

discourse analysis on public policy

Knowledge, Language and Power ‘Third Way’ discourse Norman Fairclough ‘New Labour, New Language?’ (2000) -    tony blair use formations: ‘not only, but also’ statements Media Promotion of Approved Discourse  - citizenship, globalisation, enterprise, etc Social Capital – trust, networks, community, identity -    explain -    encouarges building of communities

Dominant Discourses -    origins -    knowl base -    political, economic, professional usage -    explanatory power -    whose interests are served?

Economic Metaphors -    knowl as a ‘commodity’ to be divided, packaged and branded -    knowl as a resource to be owned, accumulated and transferred -    courses subject to ‘audit’ procedures -    significance of professionals taking economic metaphors for granted?

‘Social’ Aspects of social capital -    concern about social fragmentation – lack of respect, decline of religion, instabilityof family, drugs and crime, etc. -    projects promoting ‘networking’, ‘community’, and ‘trust’ as one response -    role of professionals in this process o    have positioned themselves in relationship to social capital – defending the ‘social’

Protean Character of Profesionalism -    altruism -    self-regulation -    autonomy -    qualifications and expertise -    status – salaries and conditions -    self-interest

Funl tensions

manifest in activities of major educational institutions, like EIS -    also in General Teaching Council

Schools and social capital -    unreasonable expectations? o    burden on schools to solve their problems is unreasonable -    keir bloomer – ‘terminally dysfunctional institutions’? -    OECD future schoos scenario -    interrpgating t orthodoxies of professional discourse

Making the Links: the relationship between learning about t Holocaust and contemporary anti-semitism. Paula Cowan

John Robertson

ME: any research into institutionalised racism?

Interesting to compare these themes with how people remember that year – is there correspondence between what people remember as the most interesting themes and what was actually reported.

Operacion Triunfo: Nation and Television Fernando Leon Solis

equivalent to BBC’s Fame Academy

national identity never talked about in Spanish media, but in cultural products (entertainment etc)

Product of Gestmusic - catalan tv company (Endemol)- they fought for

broadcast by state-run La Primera

winner repqresented spain in Eurovision (2002 – first seasion of prog)

catalan audiences were same as rest of spain

Alarm Bells in Catalonia: newspaper called Avui -    eye openers -    political strategy: homogenizing, centralising, cultural sub-product alien to catalonia -    reception: catalan audiences were ‘captive’ and ‘lapsed’ o    premise: catalonia is a nation different from Spain

Josep Gifreu (Prof Media, Uni of a Barcelona -    ‘momentous operation of national integration’ -    ‘a metaphor of Spanish centralist patriotism’ -    ‘a subtle opeation of ethnic-symbolic cleansing in t service of Spain’ -    ‘invisible’ operation

OT as a political strategy -    Avui’s editoria: o    ‘a machinery of national standardizatio…it is a Spain which expresses herself from the centre…through a symbolic universe which doesn’t rally exist’ o    ‘process of cretinization’ with t intention ‘to make s more Spanish and better Spaniards’ o    ‘avalanche of rancid Spanishness’ (Jordi Pujol, former Catalan First Minister)

OT and t Captive and Lapsed Audiences -    ‘Audence behaviour based on dominant references – linguistic, mnuscial, football-related or political…which do not belong to Catalonia’ (Cardus) -    ‘dependencies that… -    ‘macro-lie’in whose ‘snare…we fall like idiots’

Cultural Captivity -    ’71.6% of t viewing share is in their hands’ -    ‘we have an audience which is captive of a foreign media fatherland’ (Cardus)

compare to how catalan’s feel? -    not easy to claim what catalans think about their identity -    most are quite happy with duality of national identity -    1990: people who felt only Spanish much higher

ME: can these discourse on the programme be separated from discussions about constitution?