London 2012 Northwest (2008, Oct 15)


2012 Northwest Video montage for ECOC achievements

Introduction Alan Jackson BBC Radio Merseyside

Liverpool 2008

Welcome Peter Mearns NWDA

Spider / Ringo / Big things happen here / 2002 Commonwealth – North West Business Club – £22m contracts at 2002 / London 2012 Business Network – first legacy project for 2012 – all businesses must register or will not get any business / Olympic Stadium / Liverpool 08 events – attracting visitors – expect additional £100m for regional economy will have been generated – over 10m visitors attended city this year  / since 2004, NWDA worked on winning events – this year events include world swimming champs, great north swim, firefighter games, beach volleyball in blackpool, Manchester world squash champs / BS8901 – international management standard / 2012 nations and regions – Seb Coe comes regularly, recently Lancashire and Cheshire / Beijing 2008 suggests benefit

[Alan Jackson] Tag lines – England’s North West – What a lot we got

Highlights, Achievements and Future Priorities Andy Worthington

A lot of cynicism in advance of Beijing. Then it transformed into positive feeling with the medal count – sales of swimming suits and bicycle sales up after the Games, could ot book the velodrome in Manchester, all sold out, university gym membership up 50%, kendel judo club 20% increase in bookings compared with previous years,  - lots of stats about support / Northwest Business Network – Olympic Stadium – steel work from a Bolton company / 7 training camps in region, another 25 for paralympic , second highest of all regions, / Wavertree Sports Complex – 50m pool / work is all about building engagement / about to launch the Be Inspired 2012 Northwest Website / handover process / sport and art – Coubertin, Debbi / roadmap – in booklet / Nations and Regions group in LOCOG / Phil Craven is the Northwest liaison for 2012 / key aspirations over next 12 months – in brochure / Branding – cannot yet use logo, trying to get inspire mark worked out, need more dedicated posts / changing regional landscape is threatened – disbanding regional sports boards – paradox / Opportunities – capitalize on Beijing – Liverpool 08 – Roll out of inspire programme – Delhi 2010 Commonwealth – Major Events – Olympics football at Old Trafford, Glasgow 2014 / www.nwbeinspired.com /

[Alan Jackson] cultural Olympiad already happening

The Cultural Olympiad in the Northwest Debbi Lander

Placing culture at heart of the games / Northwest signature programme – Neon Atractors, Lumino City, Station Stationary, Portable Playground / Open weekend – stakeholder survey – priorities identified: R&D culture – Film and New Media, Biotech, Health, Disability; outdoor performance and street art; heritage, landscape and cultural assets with young people / We Play – Body and Economy: play as a form of research – body as toy, tool and interface; Play & Space: ; Routes and Trails: cultural journeys connecting places – play as learning (sector, regional development) – each of strands has one main legacy project / Northwest £3.02m from Millennium legacy, Legacy Trust, Calls for Proposals, commissioned partnership of 9 orgs, the Legacy Producers Group – new work each year up to 2012 – setting national standards – Abandon Normal Devices (AND), Body and Economy – Folly, Cornerhouse and FACT – link the 2 city centres, alternate years in Liv and Manc, and alternate year in Cumbria and Lancashire – creative economy at heart of CO – focus on body, disability / Play and Space: animation programme, Kendal International Arts & Manchester International Arts / ROUTES & TRAILS: designed and delivered entirely by young people, devel a methodology for subsequent

By 2013: B&E: new annual festival; P&S: consolidate reputation; R&T: model for young involvement /

Money: £10.175m legacy value of the programme, against £3.02m investment

Advanced in fund raising strategy

Additional strand: Blue Sky aspiration – ‘We Play Expo’ – aim to provide a celebration of play during Games time period,

INSPIRE MARK CAN BE USED IN We Play

Play’s the film by Adam Tallon

Football 2012 Dave Edmundson, Chief Executive of the Football League Trust

Football as a training mechanism for athletes from a range of sports / Tessa Sanderson involved.

Cycling in the Northwest Brian Cookson OBE

Young Ambassadors film -    Paul McCartney music over film – Paralympic project

Paul Deighton CEO, LOCOG

Do things different from Beijing / athletes’ village / experience of general spectator /

Diminishing Beijing’s spectacular side – 10,000 synchronized

Cultural Olympiad –

Volunteers – volunteers in Beijing were millions of Chinese students – smiling a lot, always young, always too many of them, mostly struggled with English – if wanted detailed help, you would struggle.

Vancouver 2010 – home country teams

Livesites – Successful in Beijing. (!!!)

ME: In Beijing, there were protest zones, has London thought much about how it will deal with freedoms of expression against the Olympic celebration?