At the CUC and Annenberg conference in Beijing, I had the chance to meet Daniel Dayan, who also gave a reprise of his work with Elihu katz on 'media events'. We had an interesting exchange about a range of issues, from Zidane's controversial head butt to what might have happened f if the athletes from North and South Korea had started a fight as they entered the stadium at the Sydney 2000 Olympics. This was a lovely meeting with good strong discussions and great sense of humour. It was a highlight of our trip to Beijing.